This topic has been discussed before but I do not believe it to be exhaustive. During the first chat beta, Jeff Atwood and I were discussing potential areas where SF could be marketed to professionals and he suggested a later meta topic.
I believe word of mouth to be very important and I have been evangelizing it within my network. However, StackExchange has a marketing budget and the key question is how to engage our market?
Jeff also detailed key areas where they are currently looking to focus:
- Sponsor the right kind of conferences to reach key influncers.
- Reach the right kind of publications and bloggers.
- Sponsor fun things attractive to our community.
- Enable opportunities for community evangelists to speak in expert groups.
At the time, I provided areas within the Columbus, OH metropolitan IT community that may not be obvious to an outsider. What are your ideas? How can we get the best of the best in IT as active participants on Server Fault?