On StackOverflow, there's a tag called ”self-hosting“. IMHO it's also (or even more) applicable to serverfault. Here are some quick searches I've done:
- Questions containing ”self-hosted“ (105 results)
- Questions containing ”self-hosting“ (33 results)
- Questions containing ”self-host“ (22 results)
See also the Wiktionary definition of ”self-hosting“:
(Internet) Web hosting on one's own servers, without the use of a third party.
What do you think?