I asked this [over on webmasters.meta][1] and the response was pretty clear. They stay on SF. Server-side webmastery thingies like php/apache/mysql configs are clearly Our Problem. Things like picking which packages to run, design within frameworks, increasing search-engine visibility, and suchall are Their Problem. [1]: http://meta.webmasters.stackexchange.com/questions/328/the-mod-rewrite-problem