See: Is it okay to use Stack Overflow as the support forum for a product or project?
If there's a category of questions about your product that happen to be on-topic for a Stack Exchange site, it's fine to direct folks here as long as you provide other support options as well. This has worked out best when folks are already asking questions related to a product on SO/SF, and the support team decides to just make it a bit more official since they're here anyway.
In this particular case, I don't think that's the case: setup and configuration questions are something you should be handling within your own documentation, via email or perhaps support forums where you can work with customers one-on-one. No one's ever asked a question on TickZoom here before today, so I have to guess there's not a whole lot of overlap between your users and the folks who generally frequent this site.
