See: https://meta.stackexchange.com/questions/3966/is-it-okay-to-use-stack-overflow-as-the-support-forum-for-a-product-or-project

If there's a category of questions about your product that happen to be on-topic for a Stack Exchange site, it's fine to direct folks here *as long as you provide other support options as well*. This has worked out best when folks are *already* asking questions related to a product on SO/SF, and the support team decides to just make it a bit more official since they're here anyway. 

In this particular case, I don't think that's the case: setup and configuration questions are something you should be handling within your own documentation, via email or perhaps support forums where you can work with customers one-on-one. No one's ever asked a question on TickZoom here before today, so I have to guess there's not a whole lot of overlap between your users and the folks who generally frequent this site.